Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As ad agencies pour money into business practices that support search and other types of advertising through Amazon, eMarketer estimates that Google and Facebook will lose market share to Amazon … Read the whole story
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by Laurie Sullivan
Some 55% of small businesses plan to invest in search engine optimization SEO this year -- up from 52% last year. But when it … Read the whole story
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by Laurie Sullivan
Under siege from Amazon's push into search and advertising, Google Monday began rolling out a cost-per-action feature that allows consumers make purchases through Google … Read the whole story
by Joe Mandese
Digital's "Big 2" will dominate the ad marketplace a little less in the next few years, according to a new forecast released this morning … Read the whole story
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by Gavin O'Malley
Facebook users were caught off guard by some offensive search suggestions this week. But once word got out, Facebook quickly fixed the problem and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
MediaMath scientists are working to apply artificial intelligence in machine-learning models that the company's chief scientists say will power smarter digital advertising this year … Read the whole story
COMMENTARY
by Brett Goldberg, Columnist
Google recently adjusted the rules for ticket resellers that are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are … Read the whole story
by Wendy Davis
Democratic lawmakers want Facebook CEO Mark Zuckerberg to testify about reports that Cambridge Analytica gathered information from 50 million users without their consent. Calls … Read the whole story