Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The growth in 2017 from the Total Median Effectiveness score was primarily driven by companies such as Pinterest at 19%, LinkedIn at 17%, and Twitter at 13%. SEO came in … Read the whole story
-
by Laurie Sullivan
Bing Shopping ads now allow marketers to include multiple image URLs in their product feeds showing products from different angles. The images will begin … Read the whole story
-
by Laurie Sullivan
Storyblocks, a subscription service for stock videos, audio and images, gained insights on creative trends and behavior through a study of content creators across … Read the whole story
by Laurie Sullivan
The branded campaign is designed to attract visitors to the city, revealing hot spots, trendy culinary and craft beer experiences, and revamped neighborhood spaces … Read the whole story
by Chuck Martin
During CES in January, Comcast Xfinity announced an expansion of its home automation across the entire Xfinity portfolio, which includes its voice remote, home … Read the whole story
COMMENTARY
by Paul Witham
"Alexa, tell me a joke." The growing popularity of voice search is no joke -- as people turn to Personal Assistants for far more … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A study of U.S. and U.K. consumers shows that smart speaker ownership continues to rise and most people who own one use it every … Read the whole story
COMMENTARY
by Jonatan Zinger, Columnist
As marketing technology evolves, the established relationships between brands and consumers now embark on a new era. We could dissect this evolution into three … Read the whole story
COMMENTARY
by Jay Stocki, Columnist
The advertising ecosystem revolves around the consumer - so much so that advertisers have shifted campaigns from an audience-based approach to a people-based one. … Read the whole story