The growth in 2017 from the Total Median Effectiveness score was primarily driven by companies such as Pinterest at 19%, LinkedIn at 17%, and Twitter at 13%. SEO came in … Read the whole story
Bing Shopping ads now allow marketers to include multiple image URLs in their product feeds showing products from different angles. The images will begin … Read the whole story
Storyblocks, a subscription service for stock videos, audio and images, gained insights on creative trends and behavior through a study of content creators across … Read the whole story
The branded campaign is designed to attract visitors to the city, revealing hot spots, trendy culinary and craft beer experiences, and revamped neighborhood spaces … Read the whole story
During CES in January, Comcast Xfinity announced an expansion of its home automation across the entire Xfinity portfolio, which includes its voice remote, home … Read the whole story
"Alexa, tell me a joke." The growing popularity of voice search is no joke -- as people turn to Personal Assistants for far more … Read the whole story
A study of U.S. and U.K. consumers shows that smart speaker ownership continues to rise and most people who own one use it every … Read the whole story
As marketing technology evolves, the established relationships between brands and consumers now embark on a new era. We could dissect this evolution into three … Read the whole story
The advertising ecosystem revolves around the consumer - so much so that advertisers have shifted campaigns from an audience-based approach to a people-based one. … Read the whole story