Search & Performance Insider
It's unclear whether an algorithm focused on predictions will get advertisers closer to serving perfect search ads. Google certainly wants to get rid of any bias in query results. Read the whole story
About 20% of businesses expect to keep their relationship with an SEO partner for about five years -- a term only 8% actually fulfill. … Read the whole story
People who embrace voice search aren't using it to shop. Some 71.5% say they have never used voice search in making a purchase -- … Read the whole story
- COMMENTARY
In an effort to remind marketers that real people interact with their ads, the company is putting together a strategy for brands to measure … Read the whole story
Amazon has introduced blockchain templates to launch an Ethereum or Hyperledger Fabric network relatively quickly, according to an announcement by the company. Read the whole story
The Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium of programmatic platforms that aims to offer a standardized identifier. DigiTrust describes … Read the whole story
"We have seen promising signs, so we are expanding testing to places where people seek out videos, like in search results or on a … Read the whole story
Most consumers have not tried augmented reality on their smartphone, but those who have tend to use it frequently. These are among the findings … Read the whole story
Consumers are warming to chatbots. Nearly a third (29%) of consumer use or plan to use chatbots to shop online, according to a survey … Read the whole story
Google is working to reclassify emails crowded into users' send boxes as spam. Read the whole story
