Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon announced Tuesday it will hold Prime Day on July 15 and 16. A poll of Profitero clients shows many brands are buying search ads and other digital ads, as … Read the whole story
by Laurie Sullivan
The Manifest V3 for Chrome extension will be released in late July or early August, according to one report. Read the whole story
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by Laurie Sullivan
3Q already supports about $1.3 billion in annual digital media spend on behalf of its clients in 165 countries. The expansion positions 3Q for … Read the whole story
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by Laurie Sullivan
On Tuesday Yelp announced new features to help consumers make the correct decision when deciding whether to work with a company. Read the whole story
COMMENTARY
by Joe Mandese
If you ask me, that's where the real controversy should begin -- not with the duration-weighted impression, or common denominator -- but how value … Read the whole story
by Joe Mandese
Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but struggle to harmonize them and … Read the whole story
by Tanya Gazdik
The campaign targets a regional demographic the agency calls "New West," typically self-reliant, millennial professionals. Read the whole story
by Joe Mandese
Less than half (48%) of ad execs say they currently have the ability to accurately measure digital ad fraud and/or non-human traffic, but almost … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth. Read the whole story
COMMENTARY
by Karlene Lukovitz
Equally critical, the open-access consumer data feeding both AVOD and SVOD models may not be such a given going forward. Read the whole story
COMMENTARY
by Kathy Kline, Op-Ed Contributor
In this new world order, there are no more captive audiences. Today's consumer rejects anything that appears to be traditional advertising, and they are … Read the whole story