Performance Marketing Insider
Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly European vice president of international for DoubleClick, shares insights on data and marketing. Read the whole story
Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher vs. non-political ads. Political ads on mobile … Read the whole story
Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who … Read the whole story
- COMMENTARY
JET8 plans to enter the U.S. after building a following in emerging markets, with its white-label branded social platform that lets users earn money … Read the whole story
Sparks & Honey's new report puts significant dimensions around the potential to apply so-called "precision data" toward consumer marketing, providing a framework for thinking … Read the whole story
COMMENTARYA consensus has emerged that first-party data -- especially the kind collected by digital publishers to identify their users -- is emerging as the … Read the whole story
That may be because tracking has been set up incorrectly -- or it may be an opportunity if local businesses are not using email. Read the whole story
COMMENTARYPlease join MediaPost Jan. 23 to celebrate MediaPost's "Agency of the Year" award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; … Read the whole story
Softbank intends to merge internet subsidiary Yahoo Japan with Line Corp., the messaging app operator, creating a new technology group. Line, owned by Naver … Read the whole story
A privacy framework unveiled Monday by Senate Democrats would grant consumers the right to control data about themselves, including the right to delete data … Read the whole story
"Beyond the Headlines" will live on the right side of news.google.com. It will rely on algorithms to organize in-depth articles on topics such as … Read the whole story
For a guy who began his digital marketing career blogging about wine, Gary Vaynerchuk has built a digital marketing empire worth hundreds of millions … Read the whole story
