Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will

by Joe Mandese @mp_joemandese, November 18, 2019

Omnicom's Sparks & Honey has just published "Precision Consumer 2030," a new report putting significant dimensions around the potential to apply so-called "precision data" toward consumer marketing.

Precision data is the practice of utilizing data that is unique to an individual consumer to create a product and/or marketing ...

agency, cmmr, consumer, data, health, marketing, medical, research

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Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will

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