Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will

• by Joe Mandese  @mp_joemandese, November 18, 2019

Omnicom's Sparks & Honey has just published "Precision Consumer 2030," a new report putting significant dimensions around the potential to apply so-called "precision data" toward consumer marketing.

Precision data is the practice of utilizing data that is unique to an individual consumer to create a product and/or marketing ...

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