Search & Performance Insider
Google announced Thursday an early access program that lets package delivery companies integrate their APIs with Google, so consumers can search for relevant information about their parcel's delivery journey. Read the whole story
Data released Thursday suggests consumers increasingly click on affiliate links as automation turns the channel into a performance powerhouse. Publishers have realized that ecommerce … Read the whole story
Vans, which is one of the most-searched terms in the U.S., took the distinction of becoming the top searched-for brand among Bloomreach clients. Read the whole story
"The FTC cannot base substantive policy decisions on the current dearth of details about how the information ecosystem functions," the Campaign for a Commercial-Free … Read the whole story
Social media only drove 7% of visits to shopper sites, but traffic was up 76% on mobile devices and 19% on desktop computers from … Read the whole story
- COMMENTARY
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports. Read the whole story
