Direct Navigation, Email Drove Most Black Friday Visits to Shopping Websites
- by December 5, 2019
Direct navigation and email were the
biggest drivers of traffic to U.S. shopping sites on Black Friday, exceeding referrals from search engines, paid search ads and social media, according to Bloomreach, whose software personalizes
ecommerce sites.
Social media only drove 7% of visits to shopper sites, but traffic was up …
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