Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which could reroute travelers in the opposite … Read the whole story
by Laurie Sullivan
Splitting Alphabet into Google Advertising and Other Services, Google Cloud, and YouTube will result from the need to support companies and government agencies, not … Read the whole story
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by Laurie Sullivan
Equifax created a new product through a partnership with Neustar initially to support the financial services industry, but plans to expand into other areas … Read the whole story
by Joe Mandese
A study by Adthena of consumers ages 18-24 finds Gen Zers are overwhelmingly savvy about sponsored search ads, use ad blockers and have had … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The company uses three data sources -- "consumers who have not been to your site, loyalists, and how consumers cross-shop on different platforms," said … Read the whole story
by Joe Mandese
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts … Read the whole story
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by Larissa Faw, Steve McClellan
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna. Read the whole story
COMMENTARY
by Pamela Webber
The bevels and chisels trend creates a flat image that looks real enough to touch. Read the whole story