The travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which could reroute travelers in the opposite … Read the whole story
Splitting Alphabet into Google Advertising and Other Services, Google Cloud, and YouTube will result from the need to support companies and government agencies, not … Read the whole story
Equifax created a new product through a partnership with Neustar initially to support the financial services industry, but plans to expand into other areas … Read the whole story
A study by Adthena of consumers ages 18-24 finds Gen Zers are overwhelmingly savvy about sponsored search ads, use ad blockers and have had … Read the whole story
The company uses three data sources -- "consumers who have not been to your site, loyalists, and how consumers cross-shop on different platforms," said … Read the whole story
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts … Read the whole story
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna. Read the whole story
The bevels and chisels trend creates a flat image that looks real enough to touch. Read the whole story