Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The 2019 Press Release Benchmark Report is relevant to search marketers because volumes of syndicated and editorial articles that news releases produce can significantly magnify the effect of SEO. Read the whole story
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by Laurie Sullivan
Gradient.io, an intelligent insights platform that tracks sales on Amazon, set out to "expose" tons of insights from data. It now tracks more than … Read the whole story
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by Laurie Sullivan
This year's list tells a story of a turbulent political climate, solid economy and unexplained events -- with behavior far different than 2018. Read the whole story
by Fern Siegel
The direct-response ads posit a question and listeners are promoted to say "yes." Doritos, Wendy's and Comcast are among the first advertisers to try … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
When it comes to brand vs. performance, one marketer says any time his company invests in branding, it asks how it can make the … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Well, that was one helluva panel discussion! What it boiled down to was this: Let's wait until the consumer realizes what they've lost and … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Keen Footwear, for example, found that one of its strongest ecommerce days last summer was Amazon's Prime Day. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Delta Faucet Co has developed full-funnel strategy that begins with awareness and relies on retailers in the market to keep Delta "front and center." Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Now all eyes will be on the tech tax and a US trade deal. It's hard to see the UK having both. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
Multicultural consumers are authors of some of the most prevailing trends in 2019 and beyond. Read the whole story