Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumer search data suggests older generations are embracing at-home tech during stay-at-home. Captify compared consumer search in the first two weeks of April to the first two weeks of March, … Read the whole story
by Laurie Sullivan
Wiener and Hofstetter, whose careers have been in sync for nearly 20 years, have a long history in data, ecommerce, search, and social. Read the whole story
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by Laurie Sullivan
Starting next week, search results on Google Shopping will consist primarily of free listings, whether or not businesses advertise on Google. Businesses are struggling … Read the whole story
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by Laurie Sullivan
Looking to find a solution to Google's cookie shutdown, companies are rolling out alternatives to targeting. Infutor introduced a cookieless identity data product aimed … Read the whole story
by Joe Mandese
To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its … Read the whole story
by Chuck Martin
Worldwide tech spending is projected to decline 3% due to the impact of the COVID-19 pandemic, according to a new forecast by the International … Read the whole story
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by Gavin O'Malley
Overall, 75% of shoppers said they sometimes or always trust consumer reviews, while 39% said they trust a brand employees' product recommendation. Read the whole story
by Chuck Martin
Balloons, launched in the stratosphere above Kenya, will help provide Internet service to Kenyans. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many shoppers say ads are relevant. Among channels, email ranks fifth in effectiveness, RevJet reports. Read the whole story