Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and
Dallas. Read the whole story
by Laurie Sullivan
The new format, made available Thursday to all advertisers using Display & Video 360 globally, provides a 360-degree view to explore products in a … Read the whole story
by Laurie Sullivan
The real issue for Google, Amazon and others is identifying sites that provide disinformation through advertising and protecting brands' image by preventing ads from … Read the whole story
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by Laurie Sullivan
Bringing search data to programmatic advertising, Captify partnered with PubMatic to allow advertisers to curate custom Private Marketplace deals by mapping dynamic and live … Read the whole story
by Laurie Sullivan
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. Read the whole story
by Melynda Fuller
Brave's browser connects advertisers directly with consumers who have chosen to see their ads. Read the whole story
by Gavin O'Malley
The accounts engaged in what Facebook called "coordinated inauthentic behavior." Proud Boys was designed as a "hate Group" by the platform in 2018. They … Read the whole story