Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers are finally paying attention to how brands use their data and many distrust how it is used. KPMG surveyed 1,000 North American consumers to learn more on how they … Read the whole story
by Laurie Sullivan
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. … Read the whole story
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by Laurie Sullivan
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question … Read the whole story
by Laurie Sullivan
Alphabet and Google employees are being trained to assume every document will become public, so company execs are asking employees to avoid using certain … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are … Read the whole story
by Joe Mandese
While the overall U.S. ad marketplace likely will experience it's worst recession at least since the 2008-09 financial crisis, the subsegment of business-to-business digital … Read the whole story
by Wendy Davis
Google has never informed users that Google Home can be activated, record and/or transmit everything in a user's home even when the user does … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Many of us are in our homes staring at our screens even as we try to go off the grid. So I hereby declare … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Social leads in usage -- but not as a tool for measuring customer lifetime value, Retail Touchpoints reports. Read the whole story