Consumers are finally paying attention to how brands use their data and many distrust how it is used. KPMG surveyed 1,000 North American consumers to learn more on how they … Read the whole story
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. … Read the whole story
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question … Read the whole story
Alphabet and Google employees are being trained to assume every document will become public, so company execs are asking employees to avoid using certain … Read the whole story
Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are … Read the whole story
While the overall U.S. ad marketplace likely will experience it's worst recession at least since the 2008-09 financial crisis, the subsegment of business-to-business digital … Read the whole story
Google has never informed users that Google Home can be activated, record and/or transmit everything in a user's home even when the user does … Read the whole story
Many of us are in our homes staring at our screens even as we try to go off the grid. So I hereby declare … Read the whole story
Social leads in usage -- but not as a tool for measuring customer lifetime value, Retail Touchpoints reports. Read the whole story