Performance Marketing Insider
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 across … Read the whole story
The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return … Read the whole story
5G changes the way broadcasters and content producers create events, enabling them to produce them from anywhere with more unique camera angles and control … Read the whole story
The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's … Read the whole story
Facebook Inc. expanded its policy on dangerous individuals and groups, initially removing some 900 QAnon groups and pages, and 1,500 ads, as well as … Read the whole story
Users can now export groups of customers in order to serve ads in their Facebook feed, the company says. Read the whole story
The world's biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is … Read the whole story
