Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the country. Read the whole story
by Laurie Sullivan
Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. … Read the whole story
by Laurie Sullivan
The challenges faced by marketers over the Identifier For Advertisers is something Apple didn't talk about during its live-streamed event Tuesday touting its new … Read the whole story
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by Laurie Sullivan
Organizations that foster a culture of innovation and curiosity find creative ways to adapt to problems, data from a SurveyMonkey survey suggests. Read the whole story
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by Laurie Sullivan
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches … Read the whole story
by Wendy Davis
A new court ruling allows Vermont's attorney general to proceed with claims that Clearview engaged in an "unfair" practice by allegedly using facial-recognition technology … Read the whole story
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by Karlene Lukovitz
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. Read the whole story
by Joe Mandese
A new study by performance analytics firm Veritone shows that TV and radio ad campaigns are generating nearly 7% greater "lift" -- defined as … Read the whole story