Search & Performance Insider
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the country. Read the whole story
Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. … Read the whole story
The challenges faced by marketers over the Identifier For Advertisers is something Apple didn't talk about during its live-streamed event Tuesday touting its new … Read the whole story
Organizations that foster a culture of innovation and curiosity find creative ways to adapt to problems, data from a SurveyMonkey survey suggests. Read the whole story
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches … Read the whole story
A new court ruling allows Vermont's attorney general to proceed with claims that Clearview engaged in an "unfair" practice by allegedly using facial-recognition technology … Read the whole story
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. Read the whole story
A new study by performance analytics firm Veritone shows that TV and radio ad campaigns are generating nearly 7% greater "lift" -- defined as … Read the whole story
