Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings. Read the whole story
by Laurie Sullivan
Google wants to make it perfectly clear it does not use personal data collected in its email platform for ad targeting in Google Ads. Read the whole story
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by Laurie Sullivan
Critics say the immigration policies make it more difficult for skilled workers to acquire visas and require companies that hire "high-skilled" foreign workers with … Read the whole story
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by Laurie Sullivan
Google plans to start serving Recommendations when using broad match in Google Ads, making it easier to benefit from the strategy and gain better … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The validity of research came into question again following the 2020 presidential election. How could research companies not predict a tighter outcome between President … Read the whole story
by Wayne Friedman
Eye-tracking TV tech company TVision has added person-level measurement data now being used by ad-tech and media-measurement companies Xandr, Oracle Moat, VideoAmp and iSpot. Read the whole story