Performance Marketing Insider
by Laurie Sullivan, Staff Writer
What if between every question the person in conversation lost their train of thought and forgot the topic? That's kind of what would happen in Google Search until recently. Read the whole story
by Laurie Sullivan
Black Friday took on new meaning Monday with the Grammy-winning artist Wyclef Jean performing an animated jingle he wrote to support shopping at black-owned … Read the whole story
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by Laurie Sullivan
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers are staggering deals and discounts, which could help with recovery in the U.S. Read the whole story
by Laurie Sullivan
In the new role, Mathew will support expansion and make it easier for brands to personalize campaigns without the notion of another "shiny new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payment system that supports data sharing. The company pays users to share location, … Read the whole story
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by Ray Schultz
The new capability works with email, advertising and social, the company says. Read the whole story
by Wayne Friedman
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for … Read the whole story