Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The funding provides insight into Benioff's vision for the future of Salesforce. Benioff, named by CNN Business as CEO of 2020, is the one to watch in 2021. Read the whole story
by Laurie Sullivan
TikTok recently hosted a live forum to mark the UK's COVID-19 vaccine rollout and plans to host a virtual New Year's Eve celebration to … Read the whole story
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by Laurie Sullivan
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what … Read the whole story
by Laurie Sullivan
The U.S. Patent and Trademark Office officially granted Apple a patent on Dec. 22 that shows how the company is strengthening its search technology. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the … Read the whole story
COMMENTARY
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Publishers were harmed when Google's method of "dynamic allocation" of online bids for digital ad space drove down prices. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
"I do not want the government to be the ones to decide what should or shouldn't be posted online," said one participant in a … Read the whole story
COMMENTARY
by Joe Mandese
As 2020 comes to an end, will next year return to a more balanced sense of reality? You know, one based on facts, not … Read the whole story