The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among others, allows small businesses to drive results from their email marketing by embedding videos into their email campaigns to … Read the whole story
Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building. Read the whole story
Apple's App Tracking Transparency policy.will require developers to ask for permission when they use certain information from other companies' apps and websites for advertising. … Read the whole story
Microsoft beat analysts' expectations Tuesday, reporting more than $43.1 billion in revenue -- up 17% -- and $15.5 billion in profit -- up 33% … Read the whole story
Consumer behavior changed in 2020, making it difficult to follow previous behavioral patterns when purchasing third-party data segments. Lotame on Wednesday released numbers showing … Read the whole story
Publishers fret the planned changes to the company's popular Chrome browser will hurt ad revenue. Read the whole story
First-party data is a key ingredient but for many marketers third-party data may become even more critical than it is today, panelists said at … Read the whole story
Following a protracted focus on the U.S. presidential election, there has been a notable rebound in interest in "international marketing," as American brands show … Read the whole story
Most North American viewers say they'd rather use free, ad-supported streaming than subscribe to another paid service. Read the whole story