Performance Marketing Insider
A machine-learning algorithm allowed Alexa to infer that an initial question implies a subsequent request, a step toward natural interaction enabling Alexa to infer "latent goals" implicit in customer requests, … Read the whole story
YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top 6-second ads on its platform in the past year. Most of the … Read the whole story
In Searchmetrics' ranking, fashion and apparel brands were among the losers. Read the whole story
Microsoft has joined a group of European publishers in an effort to draft regulations that mandate payment for news content when it appears in … Read the whole story
- COMMENTARY
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Search Brooke Osmundson explored when and why it's okay for Google Analytics and … Read the whole story
The Media Rating Council released a draft of new guidelines for measuring advertising running on OTT and CTV, as well as when server-side ad … Read the whole story
The F-150 pickup's usefulness in an emergency has piqued consumer interest, resulting in an 18% spike in online searches. Read the whole story
- COMMENTARY
What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior. Read the whole story
- COMMENTARY
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. Read the whole story
- COMMENTARY
The tax rate is on a sliding scale of 2.5% to 10%, based on the company's global revenue from any source -- not just … Read the whole story
