Performance Marketing Insider
Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop -- up from 50% in June 2019, according to … Read the whole story
AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-free interactions accelerated the pace … Read the whole story
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of … Read the whole story
- COMMENTARY
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until … Read the whole story
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acre, WWD reports. Read the whole story
COMMENTARYIntent data for "customer centricity" has been trending positive among marketers since the middle of February. With an abundance of choice and channels at … Read the whole story
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average … Read the whole story
The U.S. ad economy contracted for the second consecutive month in February, dropping 7.3%. The declines in January and February of this year followed … Read the whole story
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." Read the whole story
The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop … Read the whole story
