Some 40% of consumers agree with the IDFA random device identifier Apple assigns to devices, and want the option to opt in to being tracked, a survey by AppsFlyer found. … Read the whole story
Google will be doing FLoC tests in the U.S. and is "working to begin testing in Europe as soon as possible," tweeted Marshall Vale, … Read the whole story
Microsoft, which historically first released products in the U.S., told search marketers this week it plans to "augment" its development cycles to be more … Read the whole story
Microsoft Advertising users could begin seeing ad suggestions with auto-apply as early as this month on their Recommendations page in the Ads & extensions … Read the whole story
"Your algorithms use unseemly amounts of data to keep users on your platform, because that leads to more ad revenue," Rep. Anna Eshoo told … Read the whole story
A fast-advancing Florida privacy bill that would give consumers the right to opt out of targeted advertising is drawing opposition from the ad industry. Read the whole story
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. Read the whole story
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds … Read the whole story
Brands have to think about the entire process, from companies that will be producing ads, through to the media channels for campaigns. Read the whole story
With new privacy legislation set to be introduced in Florida, trade associations are fighting back with the usual stupid arguments. Read the whole story