Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth … Read the whole story
by Laurie Sullivan
Microsoft Advertising released data Monday intended to clear up misconceptions about keywords and topics, that will give advertisers insights into post-pandemic trends. Read the whole story
COMMENTARY
by Joe Mandese
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future. Read the whole story
by Karlene Lukovitz
Google has now introduced a feature that lets Roku users access YouTube TV from within the YouTube app. Roku in turn charged that the … Read the whole story
COMMENTARY
by Joe Mandese
Unlike economic recessions, wars and other historic crises, pandemics don't necessarily have an explicit tipping point moving from crisis to recovery, but it feels … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Playing the same message 15 or 20 times is going to have diminished results. Read the whole story
by Wayne Friedman
Tegna's OTT and streaming ad service Premion grew 40% to $145 million for the 2020 year. Read the whole story