Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A gap in the business-to-business landscape led Stirista this week to launch AccessB2B, a new division focused on marketing and sales. Read the whole story
by Laurie Sullivan
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DOOH product suite, providing everything marketers need to plan, execute, and measure DOOH … Read the whole story
by Laurie Sullivan
Pencil, backed by several influential investors, has launched a platform that learns from historic ad performance to generate new creatives. Now the company is … Read the whole story
by Laurie Sullivan
Mondelez's tribute campaign showed that despite pandemic-related challenges, Pakistan's teachers found a path to ensure that learning goes on. Read the whole story

COMMENTARY
by Karlene Lukovitz
The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, … Read the whole story
by Joe Mandese
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can … Read the whole story
by Joe Mandese
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: … Read the whole story
by Joe Mandese
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Given the potential conflict between trust and profit, is trusting a corporation a lost cause? Read the whole story
by Steve McClellan
360i CEO Jared Belsky is leaving the company to pursue other opportunities, he and the agency have confirmed. The agency issued this statement from … Read the whole story
COMMENTARY
by Lauren Haberfield
The move from perfect models to real people woke us all up from our idyllic retouched dream, questioning why we found reality so repulsive … Read the whole story