A gap in the business-to-business landscape led Stirista this week to launch AccessB2B, a new division focused on marketing and sales. Read the whole story
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DOOH product suite, providing everything marketers need to plan, execute, and measure DOOH … Read the whole story
Pencil, backed by several influential investors, has launched a platform that learns from historic ad performance to generate new creatives. Now the company is … Read the whole story
Mondelez's tribute campaign showed that despite pandemic-related challenges, Pakistan's teachers found a path to ensure that learning goes on. Read the whole story
The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, … Read the whole story
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can … Read the whole story
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: … Read the whole story
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its … Read the whole story
Given the potential conflict between trust and profit, is trusting a corporation a lost cause? Read the whole story
360i CEO Jared Belsky is leaving the company to pursue other opportunities, he and the agency have confirmed. The agency issued this statement from … Read the whole story
The move from perfect models to real people woke us all up from our idyllic retouched dream, questioning why we found reality so repulsive … Read the whole story