Here's how much YouTube celebrity and Instagram influencer Rafael Neugart got for selling his search data on eBay. Read the whole story
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and … Read the whole story
The new market segment -- business-to-person (B2P) -- combines consumer and business data into a private data cloud with more than 220 million permission-based … Read the whole story
Apple launched search ads in the U.S. about five years ago. This week the company launched search ads in mainland China. Read the whole story
Buyers using the Invest TV platform to build linear campaign proposals can now activate unified audiences across all major television networks, and use those … Read the whole story
One of the things that has struck me while covering this year's event, is how odd it is sitting here in a highly vaccinated … Read the whole story
Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce. Read the whole story
For example: Define, then refine, your audience with data. Read the whole story
According to leaders who addressed the issue earlier this week at Cannes, they're going to give it their best shot. Read the whole story
Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports. Read the whole story