Global M&As and IPOs were hot in the second quarter of 2021, reports CB Insights. They rose 109% YoY, reaching an all-time high of … Read the whole story

PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering available on LiveRamp Data Marketplace. Read the whole story

Thanks in part to surging demand for prime-time network TV advertising inventory in the recently concluded 2021-22 broadcast upfront, the average prime-time CPM (cost-per-thousand) … Read the whole story

A year after Nielsen left the field of digital out-of-home media measurement, one of the field's highest profile suppliers, GSTV, has signed with Comscore … Read the whole story

"Search engines" was the No. 1 trending topic among brands in recent weeks, signaling an intent to derive insights from search efforts in order … Read the whole story

India led the way during the last half of 2020, making 128 demands, followed by Turkey with 108. Read the whole story

PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as two permanent factors affecting food and beverage marketing. Read the whole story