Performance Marketing Insider
by Joe Mandese
Advertising is now worth nearly five times as much as Amazon's retail business. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge. Read the whole story
by Wayne Friedman
The company says PlayerWON's potential reach, in placing ads on top free-to-play console/PC games, will total 50 million under 35-year-old gamers by year's end. Read the whole story
by Wayne Friedman
Programmatic, CTV, social and international revenue were key business drivers. Read the whole story
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by Steve McClellan
Founded in 2004, Openmind will be aligned with Accenture Interactive and bolster its capabilities across commerce, content, strategy, experience design and technology. Read the whole story
by Joe Mandese
Digital platforms may work hard to design frictionless interfaces, but when it comes to reading their disclosures, they would take users hours. Read the whole story
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by Steve McClellan
Marketing services company ForwardPMX has appointed Pedro Mona Global Director of Martech and Data. Mona will be based in London. Mona will lead the Stagwell … Read the whole story