Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Services group could have spurred the acquisition of Mediablaze. A new direction aims to turn the agency into a … Read the whole story
by Laurie Sullivan
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment … Read the whole story
by Laurie Sullivan
Microsoft is adding a Target Impression Share option to its suite of automated bidding strategies. The feature, announced Tuesday, supports automatic bidding. Marketers set … Read the whole story
by Laurie Sullivan
Marketers are likely feeling the pinch, but here's more evidence that it cost more to connect with consumers in Q2 2021 than in the … Read the whole story
by Laurie Sullivan
The Dan Kaminsky Fellowship will be awarded to those who innovate for the internet and improve people's lives. The company is looking for "selfless" … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the whole story
by Joe Mandese
The report seeks to debunk "myths," while highlighting best practices of leading providers. Read the whole story
COMMENTARY
by Andy Ehlen
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story