Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Apple, Amazon, Google, IBM and Microsoft top execs were among the business leaders who met with the Biden administration on Wednesday to pledge billions on cybersecurity, and discuss how the … Read the whole story
by Laurie Sullivan
The California Milk Processor Board, the entity behind the Got Milk? Campaign, set out to explore how people react when the "most wholesome and … Read the whole story
by Laurie Sullivan
Selling successfully on Amazon can become complicated, so after years of selling on the marketplace, Canopy Management CEO Brian Burt set out to develop … Read the whole story
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by Laurie Sullivan
Tesla doesn't typically invest in paid social media advertising, but apparently it does through organic content across Facebook, Instagram, YouTube, Twitter, and LinkedIn. Read the whole story
by Sarah Mahoney
"Marketers want to get as close to the moment of purchase as possible. Broadly, there is a sort of collapse of the funnel," says … Read the whole story
by Colin Kirkland
TikTok, which dominates short-form video, now plans to compete with long-form media. Five or 10-minute time limits will allow users to be more creative … Read the whole story
by Wayne Friedman
NBC says nearly 70 companies, up from 54, have filed proposals for its new proposed media "independence" effort. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A truly independent service would surely allude to what we have now, a third-party service. Read the whole story
COMMENTARY
by Karlene Lukovitz
Roku and Amazon Fire TV devices continued to dominate CTV, with 43% and 26% of ad views, respectively - or more than three-quarters of … Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
So where are the retailers in all of this? Retail marketers continue to woefully underspend on the Latino market. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Four years ago, I stood onstage and introduced people to the term "deepfakes." I wanted people to be more judicious about what they believed … Read the whole story