Search & Performance Marketing Daily
Tuesday, September 14, 2021
  • Shopify Launches Hub To Help Brands Sell Across Borders

    More than 27% of all traffic to Shopify stores in 2021 to date has come from international buyers. Complexities like currency conversion, language localization, … Read the whole story

  • Google Enforces Unique Product Identifiers On Free Merchant Listings

    Unique product identifiers include Global Trade Item and Manufacturer Part numbers and brand names in the product listings brands add to Google Merchant Center. Read the whole story

  • Building A Creative Quality Score Into Campaign Review Process Improves Performance

    Creative best practices rely on different, often contradictory metrics developed by Facebook, YouTube and other digital platforms. CreativeX recommends building a Creative Quality Score … Read the whole story

  • S4 Capital Raises Full-Year Guidance After Strong First Half

    Net revenue for the first six months of the year nearly doubled to GBP236.7 million ($328 million) with organic growth (which excludes currency and … Read the whole story

  • Are We Prepared For Artificial Intelligence In The Advertising World?

    In the last few years, we've seen the explosion of machine learning - sometimes confused with artificial intelligence - in the media industry. Artificial … Read the whole story