Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The free Market Finder platform helps SMBs expand internationally by identifying opportunities to export goods and services, diagnosing a business and evaluating how it's set up for opportunities to
expand … Read the whole story
by Laurie Sullivan
Customers on Albertsons Companies-owned sites and apps will soon have the ability to view a shoppable video for a recipe, load all the items … Read the whole story
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by Laurie Sullivan
Machine learning, data-driven attribution will become the default model for all new Google Ads conversion actions. The company said it will migrate many of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Spammers have been able to send malicious email through Google's shared outbound servers. Read the whole story
COMMENTARY
by Joe Mandese
The kind that may not necessarily go down the elevator at night. Or even up it in the morning. Read the whole story
by Joe Mandese
In its third consecutive upward revision, Magna pushes Madison Avenue's ad outlook consensus up significantly for 2021 and 2022. Read the whole story
by Karlene Lukovitz
If no deal is reached by Sept. 30, YouTube TV subscribers could lose access to more than 14 NBC networks, and Google says it … Read the whole story
by Ray Schultz
The Delta variant could keep conversions from growing at quite the same rate, Wunderkind warns. Read the whole story
by Ray Schultz
Apple reportedly has patched iCloud Private Relay, but not for iOS 15, The Hacker News says. Read the whole story
by Ray Schultz
The SaaS provider will use the money for strategic hires, M&A and expansion of its CRM platform. Read the whole story