Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive … Read the whole story

Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's … Read the whole story

"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. Read the whole story

The company announced a new service called BrandTotal For Agencies. Previously the company's services were offered solely to brands. Read the whole story

More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers. Read the whole story

ArcSpan Media portends to do for sellers of digital advertising what agency trading desks did for the demand-side: leverage tech, data and knowledge to … Read the whole story

Retailer said it has "refreshed" its strategic framework with much deeper investments in digital, including ultra-fast fulfillment for digital orders. Read the whole story