For each ad transaction served across the Google exchange, the company takes on average between two and four times as much as the fees charged by rival digital ad exchanges … Read the whole story
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday … Read the whole story
It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more … Read the whole story
YouTube TV was already off of new Roku devices as a result of an ongoing dispute between the two companies over terms for renewing … Read the whole story
Facebook employees said that in an internal presentation this spring, the platform admitted their system for detecting double accounts tends to undercount them, as … Read the whole story
Amazon has emerged as the third-biggest digital advertising platform in the United States. Read the whole story
Shoppers for self-improvement subscription programs are generally very open to persuasion, and there's plenty of opportunity to catch their attention. Read the whole story
The analysis reflects a new, more representative composite of U.S. ad-spending data pooled by Standard Media Index. Read the whole story
Most ABM leaders say their marketing strategy misses the mark, Integrate and Heinz Marketing report. Read the whole story
Brands need a strategy to take full advantage of the plethora of opportunities available through brand integration. Read the whole story