Consumer behavior has evolved to address new priorities and limitations in the supply chain and has grown in most categories, a CMO Council report … Read the whole story

Rakuten Rewards recently overhauled its visual identity, giving the brand an entirely new personality, voice and tone. Now the company is launching a holiday … Read the whole story

Dave Olesnevich, head of product at IBM Watson Advertising and a lead for the working group, recognizes that eliminating and reducing bias is not … Read the whole story

As global media agency of record, iProspect will be responsible for media planning/buying for such iconic fashion brands as Gucci, Saint Laurent, Bottega Veneta, … Read the whole story

The biggest challenge is being able to profile audiences across media touchpoints. Read the whole story

Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines. Read the whole story

The new position makes him responsible for development of Dentsu International's 2025 product strategy and roadmap. Read the whole story

A series of new tools will help both users and advertisers customize and control what they see in news feeds, as well as what … Read the whole story

Social, entertainment video and crypto and other fintech apps will also see continued robust growth, forecasts App Annie. Read the whole story