Search & Performance Insider
The retailer brought on Sidecar, an ecommerce tech provider. By combining data from Sidecar with business analytics at DT, it learned more about company shoppers. Read the whole story
The study analyzed thousands of paid social campaigns for pairs of legacy vs. challenger brands competing in the same categories. Read the whole story
- COMMENTARY
Businesses are racing to catch up with rising customer expectations, two studies show. Read the whole story
UK-based Pure360 serves such brands as NHS and Whirlpool. It furthers Spotler Group's geographic market expansion, firm says. Read the whole story
In an offer made public today, Alden offered Lee shareholders $24 per share, a premium of about 30% over Lee's closing price of $18.49 … Read the whole story
- COMMENTARY
The weekly newsletter, Into the Metaverse, just launched. Its objective is to create a shared lexicon and understanding of the idea and the opportunities … Read the whole story
- COMMENTARY
If you check out TikTok, you might think the content seems a bit handmade or even amateurish -- but that's the point. Read the whole story
- COMMENTARY
While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts … Read the whole story
