Performance Marketing Insider
by Nina Lentini, Staff Writer
Respondents need sufficient time in their day to take breaks, so they have enough energy to deal with customers. Read the whole story
-
by Ray Schultz
Firm adds Gmail, Instagram and YouTube ad and other services. Read the whole story
by Wayne Friedman
For the most recent nine-month period in 2021, combined ad revenue totaled $7.8 billion. Discovery brought in $4.5 billion, while WarnerMedia netted $3.3 billion. Read the whole story
-
by Tony Silber
Bombora is rolling out an analytics suite, Company Surge Insights for Publishers, that helps B2B advertisers get more value out of their audiences. Read the whole story
by Ray Schultz
ListFit allows brands to see subscriber patterns across hundreds of email senders, the company says. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Google's AdSense program fueled the Macedonia- and Kosovo-based farms that targeted Americans in the lead-up to the 2016 presidential election. Read the whole story