Performance Marketing Insider
by Nina Lentini, Staff Writer
Tracking and targeting are now all over the place, with consumers using many channels to get product information. The traditional path to purchase often begins and ends on Amazon and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Analysis of internal documents reveals how employees abuse customer data, stalk celebrities, and do little to plug major leaks. The clearance would reduce or … Read the whole story
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Designing websites for a broader group of people should consider "invisible disability," or limitations that people may overlook, such as age-related vision loss. Read the whole story
by Sarah Mahoney
If there's one place ecommerce hasn't been able to compete with brick-and-mortar, it's the traditional holiday store window. Until now, that is. Read the whole story
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by Ray Schultz
Salesforce reports a higher Thanksgiving tally of $6.9 billion, but predicts lower discounts for Black Friday. Read the whole story
by Ray Schultz
Consumers have spent $89.9 billion online to date during this holiday season. Read the whole story
by Ray Schultz
Over half of companies are now investing more in email and technology, Lytics reports. Read the whole story
by Joe Mandese
The metaverse is reaching peak buzz, not just on Madison Avenue or in the consumer press, but also on Wall Street, according to a … Read the whole story
by The Editor
MediaPost has selected GroupM's Wavemaker as its Media Agency of the Year for 2021. Other category winners for this year's awards include: GroupM (holding … Read the whole story
COMMENTARY
by Sean Eidson
Brand fidelity essentially translates to the strength of the brand bond with consumers. Read the whole story