Forty-five percent of all IT purchases in 2022 will be made from a new vendor. How do marketers reach this segment looking for new companies to work with? Read the whole story
Google misled publishers and advertisers about the inner workings of its ad auctions, according to newly unredacted allegations in a 2020 lawsuit brought against … Read the whole story
One goal at Google TV is to grow the company's device footprint. At CES, Google revealed there are 110 million monthly active Android TV … Read the whole story
An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms. Read the whole story
Technavio reports that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet connections along with the increase in smartphone … Read the whole story
Audience attention was more divided as the photo-sharing app added more video features. Read the whole story
In media, the term "client" can mean two things. We awarded Apple for both of them. Read the whole story
Federal lawmakers investigating the Jan. 6 attack on the Capitol are demanding that Alphabet, Meta, Twitter and Reddit produce documents regarding their editorial policies. Read the whole story
For example, offer active, not passive, brand experiences. Read the whole story