Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Many small businesses in Wyoming don't have a website or use search advertising to market or advertise. It's ironic that Sen. Cynthia Lummis is working on a technology bill that … Read the whole story
by Laurie Sullivan
Mayfair will invest $120 million to acquire a majority stake in LoopMe that will value the company at close to $200 million. The investment … Read the whole story
by Laurie Sullivan
"The metaverse will turbocharge the movement from profit to purpose," says David Jones, CEO of The Brandtech Group, formerly You & Mr Jones. Read the whole story
by Laurie Sullivan
The rollout begins in February, with a completion date by the end of March. The goal is for marketers to better understand Google's "good … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Council, to highlight "the transformational power of a smile" and raise awareness of … Read the whole story
by Wayne Friedman
Some 60% of ad execs surveyed believe, completely or to an extent, that when they buy CTV impressions it is without knowing the reach, … Read the whole story
by Steve McClellan
Agency veteran Rob FitzGerald hit the ground running when he joined Empower three-plus years ago as president and Chief Operating Officer, quickly becoming a … Read the whole story
by
Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey. Read the whole story
COMMENTARY
by Scott Weller
For example, offer active, not passive, brand experiences. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Tech budgets are rising this year, and IT will lead the buying process. Email will play a role, IDG reports. Read the whole story