Search & Performance Insider
Many small businesses in Wyoming don't have a website or use search advertising to market or advertise. It's ironic that Sen. Cynthia Lummis is working on a technology bill that … Read the whole story
Mayfair will invest $120 million to acquire a majority stake in LoopMe that will value the company at close to $200 million. The investment … Read the whole story
"The metaverse will turbocharge the movement from profit to purpose," says David Jones, CEO of The Brandtech Group, formerly You & Mr Jones. Read the whole story
The rollout begins in February, with a completion date by the end of March. The goal is for marketers to better understand Google's "good … Read the whole story
COMMENTARYSmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Council, to highlight "the transformational power of a smile" and raise awareness of … Read the whole story
Some 60% of ad execs surveyed believe, completely or to an extent, that when they buy CTV impressions it is without knowing the reach, … Read the whole story
Agency veteran Rob FitzGerald hit the ground running when he joined Empower three-plus years ago as president and Chief Operating Officer, quickly becoming a … Read the whole story
Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey. Read the whole story
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For example, offer active, not passive, brand experiences. Read the whole story
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Tech budgets are rising this year, and IT will lead the buying process. Email will play a role, IDG reports. Read the whole story
