Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers can access the data requested from the URL Inspection Tool in Google Search Console. Read the whole story
by Laurie Sullivan
The destination provides fans with highlights, game recaps, and original series and gives advertisers the ability to reach consumers who tune in to the … Read the whole story
by Laurie Sullivan
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across tens of millions of known Pandora, SiriusXM, and Stitcher listeners and matching them … Read the whole story
by Laurie Sullivan
The "Ted Lasso" star headlines in Rakuten's Super Bowl spot. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jebbit, which helps companies collect zero-party data, recently received a $70 million strategic growth investment from Vista Equity Partners. Read the whole story
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Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July. Read the whole story
by Ray Schultz
Most consumers are comfortable with companies having their email and other details if they get something out of it, Google and Boston Consulting Group … Read the whole story
COMMENTARY
by Corinne Casagrande
Despite the extra fee, participating in buy now, pay later programs can help marketers bring in customers. Read the whole story
COMMENTARY
by Jeff Meade, Op-Ed Contributor
RFPs can be a waste of time, money, and energy with very little payoff overall: In 2020, RFP-related sales revenue dropped by 6% along … Read the whole story