Performance Marketing Insider
Microsoft Advertising also announced the global availability of Marketing with Purpose attributes, a pilot for multi-asset Audience Ads, and additional support for Google Import. To prevent potential reporting discrepancies, Microsoft … Read the whole story
Russian search engine Yandex is taking a beating from western companies as the country's president, Vladimir Putin, continues to use its military in an … Read the whole story
Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and … Read the whole story
YouTube and a group of channel operators say the claims in a complaint over children's privacy are covered by federal law, which precludes private … Read the whole story
Many users are confused by TikTok's encroachment on YouTube's long-form format, but the move is likely to generate more advertising for TikTok . Read the whole story
Ripley will lead the company's "narrative around ad technology, data and cross-platform media measurement." Read the whole story
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Well before we started emerging from the pandemic, gamblers were already rolling the dice and starting the party. Read the whole story
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Twilio Segment lists the fastest-growing apps. Email is an important capability. Read the whole story
