Performance Marketing Insider
The business now operates independently under the name DO Global. It is responsible for Baidu's international products and services for markets outside of China. The ad platform MediaGo is focused … Read the whole story
Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research. Read the whole story
AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bulletin and AARP.org, has seen a dramatic change in their readers' adoption of … Read the whole story
Not surprisingly, it includes some of the same big suppliers who participate in the NewFronts: Meta, Microsoft, Amazon, etc. Read the whole story
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Amazon's DSP offers a wealth of proprietary data and inventory to advertisers looking to promote products, brands, or services to Amazon's customer base. Read the whole story
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Questex announced the launch of what it calls Q Activate, a proprietary system that offers audience intelligence derived from both events and content. Read the whole story
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In impression pools -- baskets of third-party inventory added to fill out delivery volume and bring down CPMs -- dodgy inventory is a feature, … Read the whole story
Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report … Read the whole story
