Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. H1 2021 reveals trends that reflect the ongoing pandemic recovery. The data shows … Read the whole story

The investigations follow the late 2020 antitrust lawsuit against Google filed by 10 U.S. AGs that has detailed alleged collusion through the so-called "Jedi … Read the whole story

"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the whole story

Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" … Read the whole story

Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis. Read the whole story

The global contextual ad market is forecast to hit nearly $200 billion this year, with an estimated U.S. share of $64 billion. Read the whole story

Nissan had the most-seen automotive spot in February with 646 million TV ad impressions. Read the whole story

Education is replacing entertainment as a relationship-builder for advertisers considering potential media, ad tech partners. Read the whole story