Performance Marketing Insider
Search volume typically rises in March, according to Microsoft Advertising. Despite pandemic surges, 51% of consumers late last year said they were comfortable traveling, with an additional 10% expecting to … Read the whole story
The partnership taps commerce and tech expertise across media agencies such as GroupM. Teams will consult on Reddit's commerce strategy to incorporate the latest … Read the whole story
"Without a modern measurement solution, you leave essential insights on the table that can impact your business," Russell Ketchum, director of product management, Google … Read the whole story
Extreme Reach, a platform for video ad campaigns, will offer its services free of charge to run PSAs that support the people of Ukraine. … Read the whole story
Spend in the comedy and news genres each rose 20%, and true crime saw 15% growth, reports MediaRadar. Read the whole story
As many as four holding companies are in talks with NewsGuard, which is developing the service. Read the whole story
Video streaming platforms' paid national TV advertising continues to soar year-to-date -- more than double the total vs. the same period a year ago … Read the whole story
